Privacy Policy

We may share your information in the following limited circumstances:

• Apartment Communities: When we refer you to a specific apartment community as part of our locating service, we may share your name and contact information with that community's leasing office so they can follow up with you.
• Service Providers: We work with third-party vendors (such as form processing services and analytics providers) who assist us in operating our website. These vendors are contractually obligated to keep your information confidential and use it only to provide services to us.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of DFW Apartments Locator, our clients, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not share, sell, rent, or trade your personal information with third parties for their promotional purposes.

Our website uses cookies and similar tracking technologies to enhance your experience and measure advertising performance. These include:

• Essential Cookies: Required for the website to function properly.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Advertising Pixels: We use the StackAdapt pixel to measure the effectiveness of our advertising campaigns and to enable retargeting. This pixel may collect information about your visit to our site.
• UTM Parameters: We capture UTM parameters in URLs to track which marketing channels drive traffic to our site.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website. To opt out of StackAdapt advertising, visit stackadapt.com/opt-out.

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. Our website uses HTTPS encryption for all data transmission.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law.

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Communications: You may opt out of receiving follow-up communications from us at any time by replying "STOP" to any text message or contacting us directly.

To exercise any of these rights, please contact us using the information in Section 11 below. We will respond to your request within a reasonable timeframe.

DFW Apartments Locator operates in compliance with all applicable Texas laws, including the Texas Real Estate License Act and regulations of the Texas Real Estate Commission (TREC). Gordon Penelton is a Licensed Real Estate Sales Agent (#708852) sponsored by Apartment Selector for Leasing Solutions Inc.

We are committed to equal housing opportunity. We do not discriminate on the basis of race, color, religion, sex, handicap, familial status, national origin, or any other protected class under the Fair Housing Act or Texas law.